I animated various signage icons for City Tower, to be used as social media teasers or screened throughout the building. I hoped to add a a bit of cheek and playfulness to the sharp and modern chunky design work, whilst demonstrating the mechanics of what the sign signify. I also created a simple loop animation tenant board to interest visitors to the foyer, and direct staff from various companies to the appropriate floor.
I organised, styled and assisted on the set of the brand brochure photoshoot and video promotion, managing the styling, hair and makeup personnel, and delivering the 8 models to different locations throughout the building in line with the schedule. The transformation documentary displays clips from various shoots and interviews that I worked on, and explains more of the design process and intent of the project and rebrand.